Getting people to visit your website is only half the battle. If your traffic is not turning into inquiries, calls or sign-ups something is wrong with your marketing plan. This is a problem that many businesses talk to DigiBrand SEO about and the good news is that it can usually be fixed. Here are 12 mistakes that can hurt your chances of getting leads and how the right plan, with help from expert SEO services can turn your traffic into business.
1. No Clear Call-to-Action (CTA)
People who visit your website need to know what to do. If you have buttons that say “Learn More” of “Get a Free Quote” people might get confused and leave your website.
2. Slow Website Speed
If your website takes long to load people will leave before they even see what you have to offer. A slow website can hurt your search rankings. Make people not want to use your website.
3. Poor Mobile Experience
Most people search the internet on their phones. If your website does not work well on mobile it can hurt your credibility and make people go to your competitors instead. Providing a strong overall page experience can also make your website more satisfying for visitors.
4. Targeting the Wrong Keywords
If you try to get a ranking for keywords that are not relevant to your business you will get visitors who are not interested in what you have to offer. This is why it is important to work with a SEO agency, like the best SEO agency in Kolkata to find the right keywords that will attract people who are actually looking to buy something.
5. Weak or Confusing Messaging
If people cannot figure out what you do within a few seconds of visiting your website they will leave. It is better to be clear and simple than to try to be clever.
6. Missing Trust Signals
If you do not have testimonials, reviews or certifications on your website people might not trust you. Will not want to give you their contact information.
7. No Lead Capture Forms (Or Bad Ones)
If you have forms that’re too long or complicated people will not want to fill them out. You should keep your forms short. Put them in places where people will see them.
8. Ignoring SEO
If you have a local business and you are not optimizing your website for local searches you will lose customers to your competitors who are visible in local search results and on Google Maps.
9. Disconnect Between Ads and Landing Pages
If you send people who click on your ads to a homepage instead of a dedicated landing page you will not get as many leads. Each ad campaign should have its landing page that is focused on what the ad is about.
10. No Retargeting Strategy
Most people will not buy something from you the time they visit your website. If you do not have a plan to reach out to them again you will lose them forever.
11. Content That Does Not Address Buyer Intent
If you have blog posts and pages that only give people information but do not help them make a decision people will get stuck in research mode. Will not become leads.
12. Lack of Analytics and Tracking
If you do not track what people do on your website you will not know what is working and what is not. You should regularly check your analytics to see where people are dropping off and how you can improve your website.
How DigiBrand SEO Helps You Fix This
At DigiBrand SEO we do not just try to get more people to visit your website. We help you build a plan that is focused on getting leads. Our plan includes SEO audits, content optimization and conversion rate improvements to make sure every visitor has a chance to become a lead.
As a trusted provider of SEO services in Kolkata and across the country we know that SEO services in India need to be more than about getting a high ranking. We want to help you get results like more calls more form submissions and more revenue.
If your website is getting visitors but not leads it is time to take a look at your plan. DigiBrand SEO can help you figure out where you are going wrong and how to fix it. Ready to turn your traffic into business? Get in touch, with DigiBrand SEO today for a consultation and see how the right SEO and digital marketing plan can make your website perform better.